Above is a screen grab for an ongoing project we're developing at CON2R which enables customers to design their own steering wheel online. The wheels are primarily designed for the Hot Rod and Classic Car industry and the idea was conceived by Bob Peterson, President of CON2R.

I was involved in the conceptual design process and responsible for the Photoshop UI design and 3D rendering portion of the site. The individual pages we're designed then sent to our developer to be imported into Adobe Flex. I imported 3D Solidworks models into 3D Studio Max to create HDR renderings for simulated ABS plastic and chrome materials. Additional elements were created in Adobe Illustrator and Flash.

I worked closely with Kirk Jones of who is responsible for all the site development: kirkjones.info

You have to see it in action to really appreciate it. Check it out here: wheels.con2r.com

This product won a Global Media Award at the 2009 SEMA Show in Las Vegas, NV for one of the best new products introduced in 2009, there were thousands of products entered.

Check out the actual products photos here: www.con2r.com